PROFICIENCY CERTIFICATE COURSE IN DIGITAL AND SOCIAL MEDIA MARKETING (INCLUDING EBOOKS)

PROFICIENCY CERTIFICATE COURSE IN DIGITAL AND SOCIAL MEDIA MARKETING (INCLUDING EBOOKS)

Total Duration: 8-12 weeks (2-3 months)

Course Fee: 15,000 Kenya Shillings

Course Overview

This course provides comprehensive training in digital and social media marketing, including strategies for leveraging social media platforms and creating digital content such as eBooks.

Course Duration and Cost

• Total Duration: 8-12 weeks (2-3 months)
• Weekly Commitment: 2 hours per day
• Course Fee: 15,000 Kenya Shillings

Course Objectives

• Understand the fundamentals of digital marketing.
• Gain proficiency in social media marketing.
• Learn to create engaging digital content.
• Develop skills in eBook production.
• Master digital advertising strategies.

Course Outline

Week 1: Introduction to Digital Marketing

• Overview of digital marketing
• Key concepts and strategies
• Digital marketing tools
• Developing a digital marketing plan

Week 2: Social Media Platforms Overview

• Major social media platforms
• Social media trends and analytics
• Creating social media profiles
• Understanding platform algorithms

Week 3: Social Media Campaigns

• Developing social media campaigns
• Content creation for social media
• Scheduling and automation tools
• Measuring campaign success

Week 4: Content Creation

• Developing content strategies
• Writing for digital media
• Creating visual content
• Engaging your audience

Week 5: eBook Production

• Planning and outlining eBooks
• Writing and editing eBooks
• Designing eBook layouts
• Publishing and distributing eBooks

Week 6: Digital Advertising

• Online advertising strategies
• Pay-per-click (PPC) campaigns
• Social media advertising
• Measuring advertising effectiveness

Week 7: Email Marketing

• Building email lists
• Designing email campaigns
• Email marketing tools
• Analyzing email marketing metrics

Week 8: SEO and Content Marketing

• Basics of search engine optimization (SEO)
• Creating SEO-friendly content
• Content marketing strategies
• Analyzing content performance

Week 9: Influencer and Affiliate Marketing

• Identifying and working with influencers
• Developing affiliate marketing programs
• Measuring influencer and affiliate success
• Case studies and examples

Week 10: Digital Marketing Analytics

• Understanding digital marketing metrics
• Using analytics tools
• Interpreting data and reports
• Making data-driven decisions

Week 11: Final Project Development

• Planning and developing a final project
• Applying all learned skills
• Digital marketing campaign project
• Preparing for the final presentation

Week 12: Capstone Project and Assessment

• Final project presentation and critique
• Peer review and feedback
• Final assessment and evaluation
• Certificate award and graduation

Certification

Upon successful completion, students will receive a certificate of proficiency in Digital and Social Media Marketing (Including eBooks).